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A Like Is Not A Contract, But It’s Very Nice
More and more I’m getting the feeling brand marketers hold the assumption that when a person clicks “like” on your page or site that it is the equivalent of subscribing to you, like email or Twitter....
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The Social Uncanny Valley
Got to see an excellent talk this weekend called Facing Up to the Uncanny Valley. If you’re not familiar with the term, it is a feeling of creepyness you get when a computer created person gets...
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Sxsw: building blocks for indoor navigation
After a rain-drenched morning, and a faster than expected registration line, I find myself with a decent seat for hearing more about how people will use technology to explore indoor spaces. This is an...
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Sxsw: epic mealtime
Now, I just became acquainted with epic mealtime a few minutes ago, but this panel seems interesting, talking about how a few friends became massive Internet food celebrities: taking large quantities...
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SXSW 2012 wrap-up: Too Much
After concluding another blur of a sxsw and nursing a sore throat (par for the course), a few overall notes on this year’s annual gathering in Austin: WAY too much of the same content in the cirriculum...
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Who’s More Valuable: Influencers or Friends?
Reviewing a pr firm’s social campaign pitch for a client, and it is sound as a pound: Influential bloggers in the category write stories with comment giveaways Influencer Satellite Media Tour...
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Never Say You’re Sorry In Social
In this latest era of social media, many brand presences have either been originating from, or spanning to include the customer service department. On the surface, it makes sense: this is the...
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The Single Most Important Principle in Brand Strategy Today
The start of another Mad Men season reminds me of the shift in marketing strategy that I most often discuss with colleagues and clients now, but have yet to expressly write about. What separates great...
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Alone Together
Kicking off yet another poetry month here, with one of the poems written for the as yet imaginary poetry ebook about business travel. The process of travelling for work is a unique realm worth at least...
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Behavioral Storytelling: Social Media Content Strategy in Theory, Practice,...
The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence. What results often times is either: 1) shoving...
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